The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some …
It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads …
The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a …
Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology …
Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage …
Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites), however, as …
Investing a little time into making sure that these areas are not overlooked will help a local business to attract more customers, keep their business top of mind, and guarantee repeat business and positive word of mouth. And crucially, none …
Have you ever wondered what makes great leaders inspire action among their followers? I love this video and have watched it dozens of time, as a reminder to myself on the best way to communicate. It has changed the way …