Why is Google Search Valuable
Every day, about 3.5 billion searches are made using Google Search. Everywhere, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new.
Google’s mission is to organize all this available information and make it accessible and useful.
When people want to know, buy, go, or do, Google Search is their first stop!
Translate user intent into business results
With Google Search campaigns, your ads show up alongside search results when people are looking for the products or services you offer.
How do Google Search ads connect you with your customers?
Here is how.
Greg opens Google.com and search for a product. ‘Watches’
The first results to appear are Google search ads that are paid for by companies who are advertising designer watches.
I click on the ad ‘Designer watches for Men’ from ‘Ssense.com and I now am visiting their website to shop.
This course will show you how to create similar search ads for your business.