16 November

3 Social Media Marketing Trends to Watch in 2018

The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some …

16 October

The Value of Getting Personal on Social Media

It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads …

15 August

The Psychology Behind Word-of-Mouth Marketing

Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology …

12 July

4 Ways to Proactively Manage Your Online Reputation

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage …

14 June

How to Find Your Brand Voice on Social Media

Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites), however, as …

31 January

How Great Leaders Inspire Action

Have you ever wondered what makes great leaders inspire action among their followers? I love this video and have watched it dozens of time, as a reminder to myself on the best way to communicate. It has changed the way …