4 Best Practices for Community Management

While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded …

How to Create High-Quality Video Content on a Budget

Video is all the rage right now on social media. Whether it’s a short GIF, or an hour-long live video, social media is all about video. No matter the social media platform you’re trying to focus on, video should be …

An alternative to corporate jobs

Do you find it hard to get up for work in the mornings?  Are you watching the clock, waiting for your shift to be over? Do you live for the weekends, where you can have a day off?  If you …

How Much Time Do People Spend on Social Media in 2019? [Infographic]

In what will come as absolutely no surprise, people are spending more time than ever staring at their smartphones in 2019.  Look around you in any public place and you’ll see it – people with their heads down, their fingers swiping. …

4 Effective Social Media Lead Generation Techniques

Lead generation is one of the hardest, and most important, marketing goals, in any medium. In 2018, 61% of marketers said that generating leads remains their top challenge, with traditional online and offline methods of lead gen often falling short. Cold calling …

10 Expert Tips to Improve Your Facebook Video Marketing

Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform …

11 eCommerce Website Mistakes that Drive Shoppers Crazy and Reduce Sales [Infographic]

Are you struggling to generate sales via your eCommerce website? Have you considered the various factors which could be turning away shoppers, and limiting your success? The team from FME Extensions share some key eCommerce website mistakes you need to avoid in …

What Every Business Should Know About Lead Generation

The most important thing for a growing business is to have a continuous flow of new leads coming in. If you have a brand-new business, you must start with cold traffic. If you have an existing business, you need to …

How small businesses can increase their sales

This topic is a part of our double your sales series. You can register for our complimentary Double Your Sales with a Sales Funnel training by clicking here and registering. It is the one thing that every business need and …

7 Ways to Generate Leads for Your Small Business with Content Marketing [Infographic]

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online? J&R share 7 tactics you should try in this infographic. Here’s what makes their …

4 Tips on How to Create More Compelling Blog Content to Boost SEO and Authority

Long gone are the days where you could bash out a 500-word blog post spread across three paragraphs and see success – with more than two million blog posts being published every day, it’s more important than ever to create …

15 Steps to Social Media Marketing Success [Infographic]

Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What are the key elements you need to ensure you’re covering to maximize your social media marketing …

Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends

I don’t know about some of these. Facebook has released its latest ‘Topics to Watch’ report, which highlights the key subjects gaining momentum, based on mention volume, across The Social Network. The monthly Topics to Watch reports can be a …

4 Marketing Strategies to Make Consumers Love Your Brand

In 2016, Social Media Today published an article titled “4 Marketing Strategies to Make Consumers Love Your Brand” which provides a range of tips on how to achieve exactly that. And this is the ultimate goal, right? Inspiring people to …

Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. …

Facebook's Changing the Way Page Reach is Displayed, Which Could See Your Numbers Drop

Hey, remember how Facebook announced that they would be changing how the News Feed works which would likely result in a drop in your Page reach? Turns out that’s not the only measure that could see your reach decline – …

6 Effective Ways to Deal with Social Media Overwhelm

It happens to everyone. You sit there, head in a fog, not knowing what to post, or simply feeling uninspired to post to your social media channels. And it can be so frustrating and detrimental to your online efforts. The …

3 Innovative New Tools to Discover Promising Blog Topics

What will your next blog post be about? Do you know what your audience is actually interested in? Addressing these questions is what sets the successful blogger apart – she’s done her homework and understands who her audience is and …

3 Social Media Marketing Trends to Watch in 2018

The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some …

The Value of Getting Personal on Social Media

It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads …

5 Ways to Increase Thought Leadership and Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a …

The Psychology Behind Word-of-Mouth Marketing

Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology …

4 Ways to Proactively Manage Your Online Reputation

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage …

How to Find Your Brand Voice on Social Media

Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites), however, as …

5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes

Investing a little time into making sure that these areas are not overlooked will help a local business to attract more customers, keep their business top of mind, and guarantee repeat business and positive word of mouth. And crucially, none …

How Great Leaders Inspire Action

Have you ever wondered what makes great leaders inspire action among their followers? I love this video and have watched it dozens of time, as a reminder to myself on the best way to communicate. It has changed the way …

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