Instagram Makes Links in Stories Available to All Accounts

This will be welcome news for Instagram users. Today, Instagram has announced that links are now being made available in Instagram Stories for all users, not just those with 10k followers or verified accounts. As explained by Instagram: “When we first introduced Stories …

11 Facebook Ads Ideas to Improve Your Results

Are your Facebook ads failing to deliver? Have you considered different types of ads on Facebook? In this article, you’ll learn how to choose the best Facebook ad for your business goals and why your choice matters in the long-term. …

How to Attract the Right Followers on Instagram

Are you getting new followers on Instagram? More importantly, are you getting the right kind of new followers? In this article, you’ll learn how to attract the right followers on Instagram without buying any extra software or apps. Note: This …

Social Audio: What It Means for Marketers and Businesses

Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier? In this article, you’ll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, …

15 TikTok Tips to Maximize Your Branded Content Efforts [Infographic]

TikTok is the trending app of the moment, with millions of people downloading the short-video app and jumping into its engaging, personalized content stream. Analysts project that TikTok will become the next billion-user platform sometime in 2021, and as it continues to …

4 Entrepreneurship Lessons That Will Help You Grow in 2021

The key for 2021 will be asking ourselves what knowledge and capabilities we acquired or developed during the past year that we can use to our advantage to continue operating. New year and new learnings. The key for this 2021 will be …

How Much Should You Spend on Facebook Ads? Budgeting Steps

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to …

A Beginners Guide to a Successful Facebook Advertising Campaign [Infographic]

Are you just getting started with a Facebook Ad campaign for your business? Need some help with the basics like image dimensions and text rules? The team from WebFX share the details you need to know in this infographic. Here are the …

A Small Business Guide to Facebook Shops [Infographic]

Facebook is making a bigger push on the eCommerce front with the introduction of dedicated shops on both Facebook and Instagram. The company’s been moving in this direction for some time, and it’s a logical progression on Instagram, where products are often …

15 Digital Marketing Tools to Improve Your Online Presence in 2020 [Infographic]

Are you looking for ways to improve your online presence in 2020? Want to know the digital marketing tools that can help your grow your business? The team from Page Traffic share their recommended marketing tools in this infographic. Here’s who makes …

How to generate 5 qualified leads per day on LinkedIn

12 Best Entrepreneur Books in 2020

Are you a small business owner looking for that extra spark of motivation? Need to tap into some time-honored wisdom to give you the skills and perspective needed to revolutionize your business, marketing, and management style? We’ve collected recommendations and …

15 Beyond-the-Obvious Films and Shows Every Marketer Should Watch on Netflix

Netflix is perfect for cozy Friday nights spent on the couch, a date with your “bae” and, of course, marathon binge-watching shows alone in your pajamas. As it turns out, with an abundance of marketing and business movies on Netflix, …

Why You Should Be Buying Facebook Ads Now

Take advantage of lower costs and seize market share. We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians …

5 eCommerce Email Marketing Techniques to Generate More Online Sales [Infographic]

Are you looking for ways to improve your eCommerce email marketing strategy? Want to generate more sales in your online shop? Utilizing your email receipts from purchases is one area worthy of focus, and the team from Revamp CRM share their tips …

How to Use Instagram to Generate Organic Leads

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an …

4 Best Practices for Community Management

While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded …

How to Create High-Quality Video Content on a Budget

Video is all the rage right now on social media. Whether it’s a short GIF, or an hour-long live video, social media is all about video. No matter the social media platform you’re trying to focus on, video should be …

How Much Time Do People Spend on Social Media in 2019? [Infographic]

In what will come as absolutely no surprise, people are spending more time than ever staring at their smartphones in 2019.  Look around you in any public place and you’ll see it – people with their heads down, their fingers swiping. …

4 Effective Social Media Lead Generation Techniques

Lead generation is one of the hardest, and most important, marketing goals, in any medium. In 2018, 61% of marketers said that generating leads remains their top challenge, with traditional online and offline methods of lead gen often falling short. Cold calling …

10 Expert Tips to Improve Your Facebook Video Marketing

Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform …

15 Steps to Social Media Marketing Success [Infographic]

Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What are the key elements you need to ensure you’re covering to maximize your social media marketing …

Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends

I don’t know about some of these. Facebook has released its latest ‘Topics to Watch’ report, which highlights the key subjects gaining momentum, based on mention volume, across The Social Network. The monthly Topics to Watch reports can be a …

4 Marketing Strategies to Make Consumers Love Your Brand

In 2016, Social Media Today published an article titled “4 Marketing Strategies to Make Consumers Love Your Brand” which provides a range of tips on how to achieve exactly that. And this is the ultimate goal, right? Inspiring people to …

Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. …

Facebook's Changing the Way Page Reach is Displayed, Which Could See Your Numbers Drop

Hey, remember how Facebook announced that they would be changing how the News Feed works which would likely result in a drop in your Page reach? Turns out that’s not the only measure that could see your reach decline – …

6 Effective Ways to Deal with Social Media Overwhelm

It happens to everyone. You sit there, head in a fog, not knowing what to post, or simply feeling uninspired to post to your social media channels. And it can be so frustrating and detrimental to your online efforts. The …

3 Innovative New Tools to Discover Promising Blog Topics

What will your next blog post be about? Do you know what your audience is actually interested in? Addressing these questions is what sets the successful blogger apart – she’s done her homework and understands who her audience is and …

3 Social Media Marketing Trends to Watch in 2018

The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some …

The Value of Getting Personal on Social Media

It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads …

5 Ways to Increase Thought Leadership and Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a …

The Psychology Behind Word-of-Mouth Marketing

Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology …

4 Ways to Proactively Manage Your Online Reputation

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage …

How to Find Your Brand Voice on Social Media

Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites), however, as …

5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes

Investing a little time into making sure that these areas are not overlooked will help a local business to attract more customers, keep their business top of mind, and guarantee repeat business and positive word of mouth. And crucially, none …

How Great Leaders Inspire Action

Have you ever wondered what makes great leaders inspire action among their followers? I love this video and have watched it dozens of time, as a reminder to myself on the best way to communicate. It has changed the way …